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IN REAL LIFE (formerly In Real Life London) is a streetwear fashion brand that has been offering unique and quirky apparel with colourful and bold prints since 2012.

The brand specialises in making exclusive made to order garments that are produced using locally sourced  printed fabrics.

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It has since moved into the realm of sustainable slow fashion, selling true vintage items or selling pre-loved clothes which are up-cycled giving them a new lease at life.

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In the past 'In Real Life' has collaborated with pop music acts such as 'Charli XCX', British girl group 'Little Mix' and photographer Maisie Cousins.

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Click the link below to find out more about publications and celebrities that

endorsed 'In Real Life'.